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Local Ad Dollars Going Online
Local businesses turn to search marketing & social media in a broad shift to online ad spending As US internet users and mobile device owners increase, so do the amount of online advertising...
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Google Universal Analytics Vs. Google Classic Analytics
Ever wonder what people do on your website? Google Analytics allows you to understand what your customers are doing on your website. Thankfully Google is constantly improving their platform. Recently...
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Stream Companies Ranks on 2013 Inc. 500|5000 List of Fastest Growing...
Trivia Question – What full-service, integrated advertising agency headquartered in Malvern, PA has been recognized by Inc. 500|5000 as one of the fastest growing companies in the United States for the...
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Yahoo! Goes For Broke…
You have to forgive me but I’ve been mesmerized by the Erin Andrews/Elizabeth Hasselbeck feud and I haven’t been following the news lately… Did I hear right? Yahoo! is spending $75 to $85 million on a...
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New Social Media Analytics Tool
In case you missed the news, last week IBM unveiled a new Social Media Analytics Tool. According to Mashable, where I first read about it, the tool “will use natural language processing (NLP) to...
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Stream Companies Is In the House…
The White House that is! Each year a group of Cabrini College seniors are charged with bringing attention to a social justice topic via a multimedia website. This year’s topic was Domestic Violence,...
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Microsoft’s Mobile Woes…
On Monday of this week, the Wall Street Journal reported a corporate shake up was about to occur at Microsoft with the changes affecting divisions that focus on video games, mobile phones and other...
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Why System Patches & Updates Are Important
I don’t know about you, but when I was a kid and I ripped a hole in my blue jeans or dungarees, (those over 35 will get that reference) my mom would simply sew on or iron on a patch to cover the hole....
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Online Retail Among Rising Mobile Apps
A recent study by comScore MobiLens™ shows some rather startling numbers when it comes to the number of folks using Smartphone Apps. According to the study, from April ’09 to April ’10, the total...
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