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Online Retail Among Rising Mobile Apps

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A recent study by comScore MobiLens™ shows some rather startling numbers when it comes to the number of folks using Smartphone Apps. According to the study, from April ’09 to April ’10, the total number of mobile application users in the United States increased by 28%.

The fastest growing mobile app was for Social Networking/Social Media, which saw an increase of 240% during this time frame.

Among other apps increasing in popularity are weather apps, news apps and online retail, the latter seeing an increase of 91% in usage from April ’09 to April ’10, which falls right in line with what many are predicting will be a major increase in overall online retail.

A forecast from Forrester Research shows that by the year 2014, overall online retail sales will grow to nearly $250 billion, up from $155 billion in 2009.

Some additional forecasts/findings include…

  • e-commerce sales will represent 8 percent of all retail sales in the U.S. by 2014, up from 6 percent in 2009
  • In 2009, 154 million people in the U.S. bought something online, or 67 percent of the online population (4 percent more than in 2008)
  • Three product categories (computers, apparel, and consumer electronics) represented more than 44 percent of online sales($67.6 billion)  in 2009

Forrester was also quick to point out the importance and sheer influence of online research. They estimate that $917 billion of retail sales were “web influenced” last year alone. They also estimate that online and Web-influenced offline sales combined accounted for 42 percent of total retail sales and that percentage will grow to 53 percent by 2014.

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